Many countries have ________ industries to create greater competition and growth opportunities.

A: open-market

B: deregulated

C: regulated

D: scientifically segmented

deregulated

The most formal definition of marketing is ____________?

A: Meeting needs profitably

B: Identifying and meeting human and social needs

C: The 4Ps (Product, Price, Place, Promotion)

D: an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

E: improving the quality of life for consumers

an organizational function and a set of processes for creating, communicating, and delivering, value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders.

Customers are showing greater price sensitivity in their search for ___________.

A: The right product

B: The right service

C: The right store

D: Value

Value

Marketing management is ____________?

A: Managing the marketing process

B: Monitoring the profitability of the companies products and services

C: Developing marketing strategies to move the company forward

D: The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,

Rising promotion costs and shrinking profit margins are the result of ___________.

A: Changing technology

B: Globalization

C: Deregulation

D: Heightened competition

Heightened competition

A transaction involves ____________?

A: at least two parties

B: each party is capable of communication and delivery

C: each party is free to accept or reject the exchange offer

D: all of the above

all of the above

Information can be produced and marketed as a ___________?

A: Product

B: Show

C: Reality

D: Service

Product

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